这部纪实电影围绕“永不违背内心”的主题，通过2年的跟踪拍摄，讲述了7位国内独立品牌创始人关于生活、关于创业、关于挣扎的故事。他们或卑微或渺小，遭遇的境况、事业发展的阶段也不尽相同，但不论身在何种现实的境遇，在追求理想和乌托邦的道路上，他们依旧遵从自己的内心，为未知前路的事业探索，因为他们知道人生不能重来，不能庸庸碌碌地活着。 影片由多位当今优秀的创业者真实出演：食材网店店主把文翰、先锋书店创始人钱小华、雕刻时光咖啡馆创始人庄崧冽、SoLife家具店创始人吴永红、加拿大班夫山地电影节中国区创始人Tina、服装品牌“例外”和公共空间“方所”的创始人毛继鸿、自由执业医生集团创始人张强。Go With Your Gut is a documentary on the theme of always following one's heart. It tells the stories of seven Chinese independent domestic-brand founders: Mao Jihong, founder of Liwai clothing and the lifestyle brand Fang Suo; Zhuang Song Lie, founder of Sculpting in Time Café; Qian Xiaohua, founder of Librairie Avant-Garde Bookstore; Wu Yonghong, founder of SoLife Home; Ba Wenhan, founder of Ba Wenhan Online Food Store; Zhang Qiang, founder of Dr. Smile Medical Group; and Tina, founder of The Banff Film Festival (China). With a sense of dedication to their careers, these ordinary people walk the entrepreneurial path towards achieving their dreams. Some of them have already found success, such as Mao Jihong with his business model for a lifestyle brand, and Tina, who has been promoting extreme-sports films for five years. However, Zhuang Song Lie is still searching for freedom and self-fulfillment after 20 years of hard work. Ba Wenhan went to the countryside after graduating from university to become an entrepreneur. Although he does not know the future of the physical bookstore, he opened one in a rural area of Anhui province. Meanwhile, medical pioneer Zhang Qiang deals with questions from colleagues and investors. They all remain humble and encounter various difficulties. In every situation they always follow their guts, knowing that they will only live once and refusing to settle for a mediocre exist.
